I know, I know, it’s a great story. It really is. Loyola-Chicago, a little-known basketball school from Illinois, has reached the Final Four, and their team cheerleader, a sweet, 98-year-old nun known as Sister Jean, is a media sensation. Even me, your resident contrarian, can’t pooh-pooh this story. Or can I? (Hold my beer.)
Now, look, I haven’t paid much attention to March Madness since my team, the Cincinnati Bearcats, took their early (and customary) heartbreaking exit in the second round. But I’ve caught at least parts of most Loyola-Chicago games, and I honestly don’t know a single player on their team by name. Part of that’s my fault, for sure. It’s easy to look up the numbers and names online, and I’m sure there are good, basketball-centered articles out there at places like The Athletic and The Ringer, and perhaps buried somewhere deep in the unnavigable pages of ESPN. But I’m a casual college basketball fan, so I consume most of my college basketball content in snippets from mainstream sources, almost by accident—on SportsCenter, for instance, I just watched an entire segment on Sister Jean that seemed to almost delight in ignoring the players.
I understand the appeal, I suppose. Good story. The non-sports fan is probably going to like it more than an X’s and O’s breakdown of Loyola-Chicago’s offense . . . but how many non-sports fans are watching SportsCenter at midnight? And how many stories about Sister Jean does the non-sports diehard need? Not this many, I’m sure. The media outlets would likely counter that these types of stories just get more views or hits, but each one of them replaces something that could have been written about strategy, players, or coaches, and maybe those pieces would do well too if given the light of day. There are only so many people on the internet looking for stories about basketball; the ones that are are going to gravitate toward what’s available.